Children and youth can be directly reached through games, advertisements, and brand pages on social networking sites. Youth play online in worlds that are sponsored by a variety of corporations and may or may not be explicitly commercial.
Share via Email How do marketers reach students? Useful ways to engage young people based on their values, lifestyles and media usage were discussed.
But as trends consultant Sean Pillot de Chenecey - aka Captain Crikey - noted in his opening talk, this is one of the most over-researched and analysed demographics in the world. Young people are key to numerous markets, from mobile, fashion and technology to alcohol, snack foods and entertainment.
This audience spends money.
Students are the next generation of ABC1 consumers. One key question that needs answering is this: The Youth Insight Report this year began to address the question. Brands have learned the importance of transparency, relevance and shared conversation versus traditional push approaches.
However less is known about what they really want and expect from brands through these platforms. A third said they do not follow a single brand, and the response to all our questions around the value of brands using social media for the consumer - such as the chance for one-to-one dialogue or the convenience of getting a quick answer - were met with a shrug and silence.
Those that do follow brands have clear expectations. They want either material gain - some free products, a good discount or perhaps a winnable competition - or they want to be entertained. Having a conversation does not feature. This is not to dismiss social media marketing; as a channel for traffic to our own website and for increasing brand awareness, the likes of Facebook and Twitter are very important.
Convenience is highly valued and is what the majority like most about buying online. Young people want things that work with the technology they own. These are the insights marketers should look to when planning for success. Further research we are now doing aims to deconstruct the most successful youth brands and work out why they are popular.
The full results will be published in October, but early indications are that the majority of top youth brands are not using a secret sauce.
Most of them succeed because ultimately they understand what s want from them. To get more articles like this sent direct to your inbox, s ign up for free membership of the Guardian Media Network. This content is brought to you by Guardian Professional.In this rare clip from , legendary psychiatrist and Holocaust-survivor Viktor Frankl delivers a powerful message about the human search for meaning -- and the most important gift we can give others.
Advertising to Youth Words Dec 14th, 11 Pages In the ever expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves.
Youth marketing is such a common advertising strategy because being young is associated with being free, happy, cool, and culturally relevant.
This is an image that every brand aspires to, even if they market to older consumers. Impact Foundation teaches nonprofits how to master fundraising.
We also host online donations for charities and the area's largest database of volunteer opportunities. Rotary International, Evanston, IL. K likes. We are neighbors, community leaders and global citizens uniting for the common good and taking on some of.
Abstract. Advertising is a pervasive influence on children and adolescents. Young people view more than 40 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools.