Research Cosmos Price Scheme of the Report: Bharti Airtel Limited is a provider of telecommunications services with presence in 20 countries in Asia and Africa. The company offers mobile, voice and data solutions using 2G, 3G and 4G technologies; an integrated suite of telecom solutions; and long-distance connectivity in India, Africa and rest of the world. All of the services are offered under the Airtel brand.
Those numbers came in at The telco also provides mobile telephony services in 20 other Asian and African countries. Given the challenging but improving telecom sector sentiment in India, it is worthwhile to discuss a Strengths, Weaknesses, Opportunities, and Threats SWOT analysis for the company.
With about million wireless subscriptions, India ranks second after China in the wireless market. Airtel has a This is a major advantage. Deployment of new technologies or increasing capacity at times requires software and minimal hardware upgrade.
Having infrastructure already on the ground makes that process much faster and smoother.
Secondly, it is easier to capture new customers if a telco already has a network in place. Celebrity endorsements and innovative advertising that understand the pulse of market are some of the assets of the Airtel brand.
They have nationwide penetration and although there is no dearth of consumer complaints regarding dropped calls and slow data against Airtel, it still offers a higher quality telecom service experience as compared to most other telcos. Although the average voice call rates have gone up recently, they were as low as Rs.
The story is similar with data and 3G tariffs. As a result, the company has been reporting declining profits for many years. ARPU had been decreasing too although it is showing signs of bottoming out now. How can Airtel repay this debt is the question? Possibilities include stake and equity sale or spike in revenue.
Depreciating rupee is also an issue since it results in foreign exchange losses and increases the financing cost.
Since then, it has struggled to turn around those operations reporting repeated losses from the continent.
The data tariffs were high, speeds were unsatisfactory and customer acceptance of 3G was slow. The company lacks nationwide 3G license with spectrum in 13 out of 22 telecom service areas.
The opportunity for Airtel is huge, especially in the rural segment. Apart from getting new 3G customers to join Airtel, there is immense room for growth within its existing customers. The operator should be more aggressive in marketing the benefits of high speed data access on phone.
Simultaneously, it must ensure faster and consistent data speeds on its network. LTE for mobile broadband can be a good solution for India where fixed broadband penetration is otherwise low. Airtel has taken the lead with this version of LTE in 4 cities, but deployment needs to catch up pace.
Despite a weak LTE ecosystem in India, Airtel should portray itself as the embracer of that technology. It must pursue the device manufacturers to produce LTE capable phones for India and then take the lead in the deployment of LTE for cellular networks too.
Airtel with a market share of Such acquisitions will incur huge spectrum costs, but it could be well worth it in the long term. This has adversely affected the industry sentiment and the wireless service providers. While some clarity has begun to emerge, many guidelines are far from certain.
Airtel has not remained untouched from this chaos. And this threat would continue to linger for the next few years. Airtel had spent Rs.
Since the returns are slow due to low tariffs, buying the spectrum at high price is detrimental for the telcos.summer internship project reportunder taken @ on dynamic of agency recruitment (bhart. Bharti Airtel Limited Profile and SWOT Analysis is a detailed company report covering company overview, history, SWOT, products, services, leadership team and strategy.
Threats in the SWOT analysis of Airtel Government Regulatory Framework: With the auction of spectrum & change in the government policies on a regular basis, it is a potential threat to the stability & existence of this industry thereby affecting the players.
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