Giordano marketing analysis

InGiordano started in Hong Kong selling casual clothes manufactured predominantly for the United States market by a Hong Kong—based manufacturer, the Comitex Group. Initially, Giordano focused on wholesale trade of high-margin merchandise under the Giordano brand in Hong Kong.

Giordano marketing analysis

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SWOT analysis of Giordano. Giordano is known as retailer of casual clothes in south East Asia, East Asia and Middle East. In the first question, it will explain about Giordano Strengths, weaknesses, opportunities and threats.5/5(1). Areas of Consideration (SWOT Analysis) Strength Weaknesses Opportunities Threats Giordano has an excellent pool of service staff that delivers an unparalleled good customer assistance service. Lack of strong brandmark or icon. In all task, Thomson need to consideration about PESTEL analysis, stockholder analysis, market segmentation, pricing strategy, extended marketing mix, promotional mix, marketing research, marketing planning, and sustainability of Thomson holiday. Thomson holiday fits in travel and tourism industry- Thomson holiday is a most famous and big tour.

The company has a striving geographical growth program with recently successful operations in several Asian countries. Combined with intense staff training regimes and a unique managerial approach, Giordano is also a market technological leader with highly efficient distribution channels.

Giordano marketing analysis

The relatively stable future predictions of the Hong Kong economy provide a certain level of planning confidence to marketing planning.

The Sino-British Joint Declaration in may, however, carry with it room for uncertainty and a possible economic downturn. The Hong Kong apparel industry is becoming increasingly competitive, driven by the free nature of the Hong Kong trade system. Company Description The Giordano label was introduced to the Hong Kong clothing retail market in as a relatively high-priced clothing retailer by the now well renowned marketing entrepreneur Jimmy Lai.

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Since the company has undergone a corporate makeover to position itself as a high-quality retailer of casual Giordano marketing analysis clothes.

The company has also undergone substantial geographic expansion from Hong Kong, into other geographic markets including Taiwan, China and Singapore. The company has built a solid reputation for friendly, helpful service in a region where retailers frequently dissuade the customers from trying on clothes.

Intensity of competition is quite high resulting in a need to determine and exploit competitive advantages through core competencies.

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Up to date, Giordano has been successful by excelling in customer service, minimizing production costs, and applying the latest software technologies to link its stores with its factories. A focus needs to be pressed on innovation, to keep up ahead of the market, and retain excellent service among Giordano employees.

Most importantly, China, where there are a lot of untouched market segments. This can be achieved primarily through franchising, in order to maximise the rate of geographic expansion. Other markets that we aim to continue expanding to include, South Korea, Malaysia, and Thailand.

The product needs to be differentiated from competitors, and as brand equity increases, Giordano will be able to raise prices. This can be done through marketing campaigns that show Giordano as a quality, value-for-money product that is individual, trendy, and unique to Asia.

Over the next three years, Giordano aims to develop the product, service, and operational sides of the business.

Giordano marketing analysis

We see the source for the majority of growth coming from the Cantonese and Chinese markets. Hong Kong Technology The impact of technology on the clothing retail industry and its cost structures is at the forefront of corporate success. E-commerce is forecast to revolutionalise the clothing industry through the application of the internet.

The internet provides a low-cost solution to contact with associated parties: This is especially important in the clothing industry to ensure the rapid update of retailing inventory.

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New laser-cutting and sewing technologies are also being adopted in the manufacturing sector, the application of which sees an increase in efficiency and possible output, as well as reduced labour requirements and long term costs.

HKSAR is to have a high degree of autonomy, and enjoy executive, legislative and independent judicial power such that the currently enjoyed social and economic systems, lifestyles, right and freedoms will remain unchanged for at least 50 years.

Since growth in China is expected to moderate again inHong Kong is predicted to remain at about 5. Growth is generally associated with a rise in disposable incomes, thus consumers are tending to become decreasingly price sensitive.

The Sino-British Joint Declaration is expected to bring a possible downturn in economic growth inalong with potential financial instability in the region due to the growing effect of inconsistent interest-rate policies and dollar hegemony.

Inflation levels for remained high at 8. Department of State The unemployment rate currently at 1. This will inevitably generate an increase in customer price sensitivity. The small geographical scale of Hong Kong, and its efficient transportation system somewhat justifies this broad target market definition, especially considering a population density of overper square mile.

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Culture The broadly defined target market is a result of the Hong Kong business-oriented lifestyle. Moreover, shopping is one of the major leisure time activities in Hong Kong with more than one third of the population shopping for clothes at least once a month.

The average Hong Kong shopper is becoming increasingly brand conscious as the increasing number of competitors in the clothing industry battle to establish their own unique brand equity.SWOT analysis of Giordano Giordano is known as retailer of casual clothes in south East Asia, East Asia and Middle East.

In the first question, it will explain about Giordano Strengths, weaknesses, opportunities and threats. Today, organizations are feeling the urgency to become more ph-vs.com has been visited by 10K+ users in the past monthData Visualization · Innovative Software · Any Time.

Analysis of Giordano Holdings Limited | Essay Example

Introduction To Marketing “GIORDANO MARKETING ANALYSIS” GIORDANO’S SWOT Giordano was founded by Jimmy Lai in To give his venture a more sophisticated image, Lai picked an Italian name for his retail chain.

Marketing Analysis Of Amazon: Marketing Analysis Words | 9 Pages Marketing Analysis of Amazon Company Overview Amazon is an e-commerce company, founded by Jeff Bezos in and was originally ran in his garage. Areas of Consideration (SWOT Analysis) Strength Weaknesses Opportunities Threats Giordano has an excellent pool of service staff that delivers an unparalleled good customer assistance service.

Lack of strong brandmark or icon. Giordano's opened a Giordano's Woman's line for woman's apparel, Giordano's Junior for the junior market, and a Bluestar Exchange for the budget-conscious customers. Product was only half of what Giordano sells; service was the other half.

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